Digital Growth Insight

The Next Internet May Be Generated on Demand

This is the deeper follow-up to the Google story.

For 30 years, the internet has largely been a collection of pre-built pages and applications.

AI is beginning to invert that model.

Instead of:

Search -> find website -> consume content

we increasingly get:

Intent -> AI -> generate experience

Google Playground is an early demonstration of this model. Users describe what they want and the system creates an interactive experience.

Newage insight:

The web is moving from a library of experiences to an engine for generating experiences.

That could become a major long-form strategic article.